Email Marketing

Submitted by Administrator on Fri, 08/06/2010 - 01:21

Improve your donor communications, and you can:

+ Increase donor engagement by sending communications based on donors’ interests and behaviors.

+ Develop donors’ trust by demonstrating their donation dollars at work.

+ Build ongoing relationships by communicating on a regular basis, not just at annual giving time.

Here’s how it works:

1	Poll your donor base with our customized surveys, or segment your database based on donor statistics or giving level, and design communications based on your donors ’ unique interests and behaviors.

2	Easily upload your photos, news and announcements into templates to create emails, e-newsletters and web pages for each donor segment.

3	Send email with a high delivery rate. Since we focus solely on nonprofit fundraising, Internet Service Providers (ISPs) trust emails that originate from Papilia’s IP address and domain name, ensuring that emails hit your donors’ inboxes and don’t get filtered as SPAM.

4	Solicit your donors help. Encourage your donors to share their enthusiasm about your organization using our Share-With-Friends feature. Your donors can help you fundraise, import their address books, and track their friends’ giving and more.

5	Reduce staff time, production expenses, paper and postage costs, allowing you more time and money in your budget.

I'm always on the lookout for great tech tools for nonprofits. With the arrival of...